QUOTE
A case of killing chickens to scare monkeys
The world's most dominant and profitable automaker's recall of over 8.5 million cars has spiraled out of control. At first, it seemed to be a normal recall of defective cars. But the crisis Toyota Motor Corp. faces has surpassed the purely "business" level to involve political and geopolitical dimensions.
Many observers suspect something other than safety concerns behind the harsh response of the United States to Toyota's recall. To former Kia Motors chairman Kim Sun-hong, the U.S. reaction to the Toyota problem is an act of "killing the chickens to scare the monkeys."
This Chinese proverb illustrates the cruel yet effective tactic of killing one to tame a hundred: As monkeys misbehave in the treetops, annoyed humans kill chickens in front of the monkeys. From fear, the monkeys get silent and tamed. Some even fall out of the trees.
In an interview with the online newspaper Whoim (www.whoim.kr), Kim said no man-made technology can be perfect. Cars are not an exception, and hence the constant recalls to rectify defects. In a sense, recalls in the car business are seen as an automaker's show of confidence and trustworthiness.
Toyota has recalled its cars numerous times, so why is the U.S. government taking issue with the Japanese automaker this time? The reason Kim suggested was that "Toyota has crossed the line that it should not have crossed." Toyota, he said, should not have driven the Big Three - General Motors, Ford and Chrysler - to the wall, and instead should have followed a strategy of coexistence.
"The message that Washington wants to send through the Toyota recall crisis is that other companies could also be put into such a quandary. The U.S. government wants its trading partners to heed the warning," Kim said.
Many observers in Japan seem to echo Kim's view. They suspect that domestic political dynamics of the United States are at work in the Toyota bashing.
"For the Obama administration, which is worrying about its falling support rates, the best way of letting off steam about the jobless situation is to target Toyota, which has overtaken the Big Three," Kazutaka Oshima, president of Rakuten Investment Management, was quoted as saying in a Feb. 9 Reuters story from Tokyo.
Tough talk by U.S. Transportation Secretary Ray LaHood fueled speculation that the U.S. government is using Toyota as a scapegoat. LaHood advised anyone who owns a faulty Toyota vehicle to "stop driving it and take it to the dealership because they believe they have the fix for it." He added that the National Highway Traffic Safety Administration "will continue to hold Toyota's feet to the fire to make sure they are going to do everything they said they were going to do to make the vehicles safe."
Kim said the U.S. government will not let the Toyota crisis spiral out of control because Washington's intention is not to kill off Toyota but to warn "strong monkeys" from other parts of the world.
To some observers, the Toyota situation has deeper political and geopolitical implications. Some Japanese watchers worry that the Toyota incident could further strain Japan-U.S. ties that are already frayed by the escalating dispute over a U.S. airbase on Okinawa.
Cha Kil-jin, head of Hooam Future Institute, describes the Toyota bashing as Washington's attempt to tame Japan under Prime Minister Hatoyama.
In the first place, Cha says the Toyota predicament is the result of "having eaten too much salt-marinated salmon roe." He was referring to the method used to hunt polar bears. As hunters are unable to beat a polar bear in strength, they feed the bears salt-drenched salmon eggs as bate until bears become so bloated from drinking too much water that they cannot move. It is then that the hunter moves in.
What triggered the Toyota crisis was its rise to the No. 1 spot in the global auto industry by overtaking General Motors. "It hurt the United States' pride," Cha said.
But the Toyota crisis involves more than the No. 1 spot in the global car industry. "It reflects Washington's intention to tame the Hatoyama administration which seeks to change the power balance in East Asia," Cha says in a Whoim article.
Cracks began to appear in the staunch U.S.-Japan alliance since the Democratic Party of Japan took power, ending the 54-year-long rule of the Liberal Democratic Party. Conflicts began to surface when the Hatoyama administration sought to nullify the 2006 agreement to relocate the Futenma air base on Okinawa Island.
Throughout the post-war era, Japan had actively supported Washington's global strategies. But friction was anticipated with the DPJ's seizure of power because the party vowed to seek an independent voice. Following the DPJ's takeover, calls have been raised for a reorganization of the U.S. forces in Japan. Recently, secret agreements crafted in the 1960s to allow U.S. nuclear weapons in Japanese territory were exposed. These incidents were taken as signs of the Hatoyama administration's intention to pursue a more independent diplomacy with the United States.
According to Cha, Washington used the Toyota recall crisis to keep Japan in check. "Toyota became too high spirited and careless after rising to the global No. 1 spot," he said.
Cha said the Toyota fiasco offered Washington a chance to promote the revival of its staggering automakers and the national economy and push Japan back into line in relationship with the United States.
Then what are the main lessons for Korea and Korean companies? On one hand, Korean automakers, including Hyundai Motor, have experienced over 10 percent rise in sales as a result of the Toyota's recalls. However, Cha says Hyundai Motor should not be satisfied with the small, unexpected gains from Toyota's pain.
For Hyundai Motor, the Toyota debacle is not "a fire on the other side of the river that you can merely look on," Cha said, "because the misfortune that befalls others today can befall you in the future."
For Korea, Cha advises, it is time to broaden its horizons and look at the shifts in the Northeast Asian security landscape from a more practical perspective. "South Korea needs to contemplate the implications of the cracks in the Japan-U.S. alliance for regional security and the reunification of the two Koreas," he said.
The world's most dominant and profitable automaker's recall of over 8.5 million cars has spiraled out of control. At first, it seemed to be a normal recall of defective cars. But the crisis Toyota Motor Corp. faces has surpassed the purely "business" level to involve political and geopolitical dimensions.
Many observers suspect something other than safety concerns behind the harsh response of the United States to Toyota's recall. To former Kia Motors chairman Kim Sun-hong, the U.S. reaction to the Toyota problem is an act of "killing the chickens to scare the monkeys."
This Chinese proverb illustrates the cruel yet effective tactic of killing one to tame a hundred: As monkeys misbehave in the treetops, annoyed humans kill chickens in front of the monkeys. From fear, the monkeys get silent and tamed. Some even fall out of the trees.
In an interview with the online newspaper Whoim (www.whoim.kr), Kim said no man-made technology can be perfect. Cars are not an exception, and hence the constant recalls to rectify defects. In a sense, recalls in the car business are seen as an automaker's show of confidence and trustworthiness.
Toyota has recalled its cars numerous times, so why is the U.S. government taking issue with the Japanese automaker this time? The reason Kim suggested was that "Toyota has crossed the line that it should not have crossed." Toyota, he said, should not have driven the Big Three - General Motors, Ford and Chrysler - to the wall, and instead should have followed a strategy of coexistence.
"The message that Washington wants to send through the Toyota recall crisis is that other companies could also be put into such a quandary. The U.S. government wants its trading partners to heed the warning," Kim said.
Many observers in Japan seem to echo Kim's view. They suspect that domestic political dynamics of the United States are at work in the Toyota bashing.
"For the Obama administration, which is worrying about its falling support rates, the best way of letting off steam about the jobless situation is to target Toyota, which has overtaken the Big Three," Kazutaka Oshima, president of Rakuten Investment Management, was quoted as saying in a Feb. 9 Reuters story from Tokyo.
Tough talk by U.S. Transportation Secretary Ray LaHood fueled speculation that the U.S. government is using Toyota as a scapegoat. LaHood advised anyone who owns a faulty Toyota vehicle to "stop driving it and take it to the dealership because they believe they have the fix for it." He added that the National Highway Traffic Safety Administration "will continue to hold Toyota's feet to the fire to make sure they are going to do everything they said they were going to do to make the vehicles safe."
Kim said the U.S. government will not let the Toyota crisis spiral out of control because Washington's intention is not to kill off Toyota but to warn "strong monkeys" from other parts of the world.
To some observers, the Toyota situation has deeper political and geopolitical implications. Some Japanese watchers worry that the Toyota incident could further strain Japan-U.S. ties that are already frayed by the escalating dispute over a U.S. airbase on Okinawa.
Cha Kil-jin, head of Hooam Future Institute, describes the Toyota bashing as Washington's attempt to tame Japan under Prime Minister Hatoyama.
In the first place, Cha says the Toyota predicament is the result of "having eaten too much salt-marinated salmon roe." He was referring to the method used to hunt polar bears. As hunters are unable to beat a polar bear in strength, they feed the bears salt-drenched salmon eggs as bate until bears become so bloated from drinking too much water that they cannot move. It is then that the hunter moves in.
What triggered the Toyota crisis was its rise to the No. 1 spot in the global auto industry by overtaking General Motors. "It hurt the United States' pride," Cha said.
But the Toyota crisis involves more than the No. 1 spot in the global car industry. "It reflects Washington's intention to tame the Hatoyama administration which seeks to change the power balance in East Asia," Cha says in a Whoim article.
Cracks began to appear in the staunch U.S.-Japan alliance since the Democratic Party of Japan took power, ending the 54-year-long rule of the Liberal Democratic Party. Conflicts began to surface when the Hatoyama administration sought to nullify the 2006 agreement to relocate the Futenma air base on Okinawa Island.
Throughout the post-war era, Japan had actively supported Washington's global strategies. But friction was anticipated with the DPJ's seizure of power because the party vowed to seek an independent voice. Following the DPJ's takeover, calls have been raised for a reorganization of the U.S. forces in Japan. Recently, secret agreements crafted in the 1960s to allow U.S. nuclear weapons in Japanese territory were exposed. These incidents were taken as signs of the Hatoyama administration's intention to pursue a more independent diplomacy with the United States.
According to Cha, Washington used the Toyota recall crisis to keep Japan in check. "Toyota became too high spirited and careless after rising to the global No. 1 spot," he said.
Cha said the Toyota fiasco offered Washington a chance to promote the revival of its staggering automakers and the national economy and push Japan back into line in relationship with the United States.
Then what are the main lessons for Korea and Korean companies? On one hand, Korean automakers, including Hyundai Motor, have experienced over 10 percent rise in sales as a result of the Toyota's recalls. However, Cha says Hyundai Motor should not be satisfied with the small, unexpected gains from Toyota's pain.
For Hyundai Motor, the Toyota debacle is not "a fire on the other side of the river that you can merely look on," Cha said, "because the misfortune that befalls others today can befall you in the future."
For Korea, Cha advises, it is time to broaden its horizons and look at the shifts in the Northeast Asian security landscape from a more practical perspective. "South Korea needs to contemplate the implications of the cracks in the Japan-U.S. alliance for regional security and the reunification of the two Koreas," he said.
LINK http://www.koreaherald.co.kr/NEWKHSITE/dat...01002130027.asp
