Credibility of a male anchor is higher, hence public watches the channels with male anchors. However a "modern" and educated female anchor, teamed with a male anchor will be a more credible and reliable channel. A female anchor with a hijab does not make business sense.
However, the Pakistani perception is changing gradually. If the TV Channels see it as acceptable business sense for them, then you will see hijaban anchors in the future.
Edited by Shehz, 15 April 2012 - 11:08 AM.












