Surging demand: Coca-Cola to start 3 new plants in Pakistan
Coca-Cola Co expects to start production in at least three new factories in Pakistan and two in Egypt over the next 18 months, seeing double-digit percentage growth in sales for both markets this year, its Middle East and North Africa president told Reuters.
Surpassing Egypt for its sales growth, Pakistan will see three new plants open in the next 18 months in Karachi, Multan and Islamabad to serve the domestic market with sparkling drinks such as Coke, Fanta and Sprite.
“We watch the needle in Pakistan and almost every month we red-line on what our capacity is,” Ferguson said, adding he expected sales growth of around 20 per cent in Pakistan this year. “We’re just scratching the surface there.”